Director of Creative Development, GQ
As the Director of Creative Development for GQ , I was responsible for shaping the magazine’s visual storytelling through innovative video strategies that resonated with our audience. With my team, I conceptualized, developed, and oversaw a diverse range of video projects—from cover videos, short-form social content to long-form editorial series—ensuring each aligned with GQ’s brand identity and pushed creative limits.
In this role, I collaborated closely with editorial leadership teams, directors, producers, and external partners to quickly bring bold, often ahead of the curve ideas, to life.
I was involved in every stage of the content workflow, from pre-production to post-production and publishing, maintaining consistency in quality and storytelling across platforms. This role allowed me to combine strategic vision with hands-on leadership to elevate GQ’s video presence and expand its influence in the digital video space, often amassing million of views across respective platforms.
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Developed video concepts, from celebrity series, topic expert-led videos, to bespoke viral celebrity content
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Directed celebrities, notable talent, subject matter experts, across a range of video formats from sit down interviews, fashion cover films, red carpet, to longer form narrative exposé’s.
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Developing social video content for GQ socials
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Establishing set design, graphic treatments, tone and pacing, and elements that demonstrate a premium feel, while balancing audience engagement, to all of our content
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Working with and leading directors, producers, editors and external partners to create the highest performing content
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Developing publishing strategies, as well assessing and adjusting SEO qualifiers such as thumbnails, titles, strategic cut-downs, and distributing on new platforms when possible.
Social Video Development
I led the creative development of original social video for GQ.
Conceptualizing, producing, directing, scripting, hiring crew in EU + US, casting hosts, and overseeing edits, for short-form as well as episodic & editorial franchise content.
Fashion Week | Red Carpet Events | Branded | Always-On Content
Editorial Video
Creative Development & Programing
Conceptualized and piloted original IP—franchises, formats, and series—across digital, social, and YouTube, leveraging audience insights, trend mapping, and cultural intelligence, to keep an always-on approach to editorial video. Led creative R&D, story development, and production workflows from concept through delivery, partnering with editorial leadership, talent, design, and revenue teams. Optimized performance through data-driven experimentation, format innovation, and platform-native storytelling. Aways aiming to push GQ to say something real, not just something cool.
